George Helmecke established Optivision in 1990. The company would be located in Cliffside Park until 2006, at which time its offices were moved to Englewood Cliffs, New Jersey. Initial services were limited to the consumer eyecare field, by providing Ophthalmologic and Optometric examinations, patient care and treatment. Optometric services included the fitting of particularly difficult contact lenses and providing an extensive on site specialty contact lens inventory.

Over the course of time the company would expand into other vision care related products and services. These included exclusive Italian, as well as Korean and Chinese eyeglass case collections. In March 2000 the US patent office granted Optivision an utility patent for an instrument, now commonly known as the PAL-ID. This instrument would make the identification of progressive addition lenses a precise and simple task. Since its inception the PAL-ID has been sold throughout the world. The instrument can be found on every continent, and most every quality optical shop, optometric practice and lens manufacturing laboratory throughout the USA.

More recent innovations include the Spec Suspender eyeglass retainer collection, featuring the Slip-Knot (patent pending) connector. Currently the company is developing a collection of slim profile and folding reading glasses, designed and manufactured to a quality level significantly beyond all existing products currently available in the "ready reader" marketplace. The most innovative of among these is the patent pending Quadrafold mini folding reading glass.